Brokerage licensing and advertising rules for agents

Real estate brokerage and marketing in the Kingdom require a FAL licence from the Real Estate General Authority, issued to individuals and to real estate establishments. Advertising property is restricted to FAL licence holders.^{[1, 7]}

REGA's Governance Regulation for Real Estate Marketing and Advertisements took effect on 1 May 2026. It covers every channel — social media, traditional media, billboards, exhibitions and online platforms.^{[4, 8]}

• Each advertisement needs its own REGA advertising licence, supported by the property's title deed number and contact details matching the application.^{[2, 8]}
• Ads must state the property type, location, area, description, price or rent, any rights or obligations on the property, the brokerage fee and a valid contact method. Key details may be provided through a QR code.^[8]
• Misleading or false ads, and misuse of government identities, are prohibited. Ads must come down when their purpose ends or the licence expires.^[8]
• Property platforms must integrate with REGA systems, host servers in the Kingdom, verify users by national digital ID and block unlicensed listings.^[8]

• The brokerage agreement must be documented and registered on REGA's electronic portal.^{[6, 9]}
• Commission defaults to 2.5% of the price in a sale and 2.5% of the first year's rent in a lease, unless agreed otherwise in writing. It is paid by the party that contracted the broker.^{[6, 10]}
• If the seller or lessor becomes entitled to a down payment but the deal does not complete, the broker is entitled to 25% of that down payment unless the contract says otherwise.^[6]
• Only licensed brokers may register leases on Ejar on behalf of the contracting parties.^[6]